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Gift Packaging
Evergreen Sale Window Promo
Coupons
Credit + Gift Cards
Denim
October 2018 Magazine Ad
January 2019 Magazine Ad
Denim Destination Signage Comp
Product Design, Package Design & Photography
Product Design, Package Design & Photography
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Evergreen Collateral & In-Store Denim Destination Signage
Successfully executed brand initiative to update Crazy 8's long-term branding and attract new customers in the fledgling brick and mortar retail space. With a shoe-string budget, in a fast pace environment and under the direction of Creative Director, Tracy Skibo, and General Manager, Chris Lou, Crazy 8 modernized it's image and messaging, increased sales and customer acquisition.
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December Magazine Ad
Store Windows
Store Windows
Store Windows
Store Windows
In-Store Imagery
In-Store Imagery
Santa Line Easel Promo
Bonus Card
Gift Card Holder
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View the Lookbook!
Holiday 2018 Season
A collaborative and successful holiday season. Sales went CRAZY, at times reaching up to a 250% increase from previous the year.
View the Video!
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Brand Attributes
Direct Mailer
August Magazine Ad
September Magazine Ad
June Magazine Ad
June Magazine Ad
In-Store Imaagery
6 Flags Partnership Marketing Collateral
Easel & Easel Topper | Seasonal Messaging Collateral
Uniforms Promo Collateral
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View the Lookbook!
Back to School / Picture Day Seasonal Campaign
Inspired by our old school pictures and with a focus on Crazy 8's brand attributes (see slide 2), collaboratively designed a campaign combining Crazy 8's brand style with hand written year book inspired type treatment. Supported by partnerships with schools around the country in a give back program and a style sweepstakes marketing campaign, we successfully executed a seasonal style reminiscent of a school year book that was met with solid performance.
View the Seasonal Video!
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Brand Attributes
Direct Mailer
June Magazine Ad
June Magazine Ad
June Magazine Ad
In-Store Imaagery
6 Flags Partnership Marketing Collateral
Coupons
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View the Lookbook!
CMYK Summer Season
Concepted, designed and developed a bright, eye-catching and fun CMYK color theme for the Summer 2019 line. The campaign was a success due to the refined aesthetics and marketing partnerships and marked the beginning of the turn around of the Crazy 8 brand.
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Crazy 8
This section of the site is still under construction.
Please feel free to click around and check back in a few days for more.
Role Senior Designer
